When we covered the video marketing statistics , we saw that 91% of consumers prefer watching videos to text. So, in short, you want to incorporate video communication into most aspects of your business marketing. If you’re just launching something new, video sales letters are a good way to promote your product or service to prospects.
What Is a Video Sales Letter?
A video sales letter (VSL) is a marketing tool that combines visuals, spoken text, and compelling narration to promote a product or service. Essentially, it’s a video designed to persuade viewers to make a purchase or take a specific action, much like a traditional sales letter, but in video format.
How to Make A Video Sales Letter
To make an effective video sales letter, you will need two main things:
- A video sales letter script
- A reliable video recording software
Best Video Sales Letter Software
Before you sit down and start creating video sales letters, you want to have powerful software to use. There are many options online, so you could be a bit confused about which is the best.
1. Zight
If you have a written sales letter, why not go for the tool you use for screen and webcam recording on a daily basis? Zight is the software you need to create a video form of your sales letter in just a few clicks.
- Simultaneous Recording : You can connect with your audience face-to-face while sharing your screen. It’s a dual approach that adds a layer of trust and enhances communication, making your VSLs more persuasive and engaging.
- GIF and Screenshot Features : With Zight, you can easily create GIFs and screenshots that highlight key points or features during your presentation. These elements are perfect for grabbing attention and making your messages more memorable.
- User-Friendly : No need to be a tech whiz – Zight’s straightforward interface lets you create high-quality videos effortlessly. This makes it accessible for you, whether you’re a small business owner, a marketer, or a professional without prior video editing experience.
- Go to the website and download the compatible app for your Mac or Windows – you can even get the Google Chrome extension and the iOS app!
- Open your app, and click Record. You can then select your preferences. For your own video sales letter, select Screen & Cam for a blend of personal engagement and detailed demonstrations.
- Then, turn on your Mic and Camera and click the blue Start Recording button.
- As you record, you might find it necessary to annotate your video – especially when you add the visual elements like screenshots that we mentioned above – or just want to highlight a particular section on your screen. Be sure to pause your recording to annotate , and for good highlighting, add a timer and different colors for each element (arrow, line, pen, shape, etc!)
- When done, click Finish, and wait as your video sales letter uploads to the cloud. You’ll get the shareable link copied to your clipboard, and the link will also open on your default browser.
- Before sending the video sales letter to anyone, watch the video and see if you need to edit it. Zight allows you to edit your video professionally – you can split and merge sections, trim, and so much more.
- To share the video sales letters , just paste the link to your customers or team through various communication channels . It can be Slack , Asana , WhatsApp, email , Trello , social media, and so on.
- A marketer or sales professional: Use Zight to craft detailed product demos or persuasive sales pitches that integrate live presentation with on-screen visuals
- A customer support team member: Create clear customer onboarding tutorial videos and troubleshooting or training guides with ease
2. Doodly
If you like animated graphics for your sales videos, then you’re going to love Doodly . It is a specialized whiteboard animation software for creating doodle-style videos. You can use it to produce engaging animations with a variety of hand styles and backgrounds – and even select different aesthetic preferences and presentation styles.
- Choose from multiple hand styles to match your target audience’s diversity
- You get a drag-and-drop editor – an intuitive interface that simplifies the video creation process
- Custom voiceover options to easily add narration directly within the software
- Extensive media library : You can access a wide range of characters, props, and music to make the best video sales letters
- High-quality video export : Supports multiple resolutions and frame rates up to 1080p HD
3. EasyVSL
EasyVSL is a straightforward tool for creating video sales letters. With it, you’re ensured simplicity so you can produce professional-grade VSLs quickly – and without the need for extensive video editing skills.
- Automatic slide creation – generate slides from your script and significantly reduce the manual effort involved
- Text-to-speech : You can convert text into natural-sounding speech to enhance the auditory quality of your video sales pitch
- One-click translation : Translate text into various languages to reach an even wider audience
- Kinetic typography : The software creates dynamic text animations that capture attention and improve engagement
- Speech recognition to synchronize spoken audio with slides
- Extensive media library – you get access to over a million royalty-free images and a sound effects library to enrich your VSLs
4. Panopto
Panopto is a comprehensive video platform primarily used in educational and corporate settings for video management and online learning environments.
- Multi-stream recording : It can capture multiple video inputs simultaneously, like screen shares and webcam footage, ideal for dynamic presentations
- Searchable video content : Panopto offers a search function that indexes every word spoken or shown in videos, thus enhancing navigability
- Integrated video editing tools : You can perform basic video edits, which is useful for polishing your video sales letter before sharing
- Flexible access control : You have detailed control over who can view or edit your video – good security and privacy
5. Lumen5
Lumen5 is a user-friendly video creation platform that leverages artificial intelligence to transform text into engaging videos, ideal for social media and marketing purposes.
- AI-driven video creation : Automatically generates videos from text content
- Extensive media library : You’ll enjoy access to a vast array of stock photos and video clips
- Customizable templates : Choose from a variety of templates to create personalized videos that fit your brand aesthetics
6. Moovly
Moovly is a versatile video creation tool that might just be what you’re looking for to craft your video sales letters. With its drag-and-drop interface, Moovly simplifies the process of creating engaging and professional videos – and is particularly useful if you’re interested in including animations or using whiteboard-style presentations to make your demo video stand out.
- Easy-to-use interface : The platform is user-friendly, allowing you to quickly grasp its functionalities and start creating videos without a steep learning curve
- Customization features : You can personalize videos with your own uploads or choose from a vast library of stock images, videos, and sounds, making it easy to design video sales letters that align with your brand
- Versatility : Whether you’re making short promotional videos or videos from long-form sales letters, Moovly’s features like text to speech , subtitle generation, and a variety of video templates give you the flexibility to create content that meets your specific needs
7. Sendspark
Sendspark is a video messaging platform designed to enhance your sales and marketing strategies through personalized video emails. It simplifies the creation and distribution of video content, making it particularly effective for engaging directly with clients and prospects.
- Personalized video messages : Use AI to tailor videos with specific details like names or company info
- Integration capabilities : Seamlessly connects with CRM systems and marketing tools such as HubSpot and Salesforce to enhance workflow integration
- AI-powered personalization : You can use the VSL to embed personalized elements into your video sales letters for unique communication
- One-click video creation with browser extensions
